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Believe the Hybrid Hype: Fossil Launches New Smartwatch Category

The next evolution of hybrid smartwatches has arrived. Fossil’s industry-leading Hybrid HR line launches with always-on display, heart rate tracking and an astounding 2+ weeks of battery life on a single charge—all beautifully packaged in the classic styling of a traditional watch.

Hybrid HR makes it easy to see the information you want, when you want it—no waking, no swiping. Thanks to a new power-efficient, always-on display, notifications like incoming text messages, weather updates, and wellness stats like heart rate and step count are accessible at a glance.

“We are so excited to bring to market this version of hybrid that adds features like heart rate tracking and an always-on read-out display to make notifications easier to see—two big unlocks for our customers,” says Steve Evans, EVP Fossil. “They want to stay connected while enhancing their personal style and these new hybrid smartwatches do both. We pride ourselves on being innovators in the fashion watch space, and we believe that the hybrid smartwatch is the future of fashion watches.”

  • Pre Order Hybrid HR FTW7011
  • Pre Order Hybrid HR FTW7010
  • Pre Order Hybrid HR FTW7009
  • Pre Order Hybrid HR FTW7008

Smarter, Longer

With all features activated, Hybrid HR lasts for two weeks or more on a single charge

New Heights in Hybrid

Mechanical hands tell time like a traditional watch, but a dynamic, full round read-out display shows incoming text messages and app alerts as well as contextual information such as weather updates, second time zone and more

In-Depth Tracking

Displays wellness stats like heart rate, steps, calories and active minutes, also allowing users to log workouts, track sleep and measure progress over time

The new Hybrid HR will retail at a starting price point of $195 and is available for purchase today on fossil.com and in select Fossil retail stores globally. It will be available in India beginning November 18.


Leading the Pack

The launch of Hybrid HR continues Fossil Group’s recent string of success. It follows the August release of Fossil’s next-gen touchscreen smartwatches featuring the proprietary Phone app, the first and only app that allows iPhone users to make tethered calls on the Wear OS by Google platform. It’s a testament to the engineering prowess of Fossil Group’s 200-strong research and development team who, time and again, meld cutting-edge tech with the style and selection customers demand. This 2019 fall/holiday retail season, Fossil Group will launch more than 100 new smartwatch styles across 10 brands, an assortment unrivaled in the industry.


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McKinsey & Company and LeanIN.org Release 2019 Women In The Workplace Report

On our journey to becoming a leader in women’s empowerment, we are working with two experts in workplace diversity to turn insight into action: McKinsey & Company and LeanIn.org. Since 2015, the Women in the Workplace report, the largest comprehensive study of the state of women in corporate America, has been published annually to give companies and employees the information they need to advance women and improve gender diversity within their organizations. This year, Fossil Group is proud to have participated in the study along with over 300 organizations to better understand employees’ day-to-day work experiences. To see key findings from this important study, click below.

Fossil Group was also selected by Lean In to participate in a case study sharing feedback on the 50 Ways to Fight Bias program. Specifically at Fossil Group, both men and women managers felt more equipped to discuss bias with their teams after participating. Insights such as these help us be the kind of inclusive workplace we constantly strive to be. To learn more about Fossil Group’s participation in the 50 Ways program, click here.

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We Are Thrilled To Welcome Kim Harris Jones To Our Board of Directors

Kim Harris Jones joins Fossil Group’s Board of Directors on October 15, 2019. Kim brings a wealth of industry knowledge with noteworthy financial and business acumen.

Says CEO and Chairman, Kosta Kartsotis: “Kim brings an extensive amount of financial experience to our board having served as a senior finance executive with several multinational corporations. We are excited to add her viewpoints and skills to the board, as we execute on our strategic priorities and long-term goal of delivering sales growth and improved profitability.”

Says Kim: “I’m honored and excited to join the Fossil Group Board of Directors. I look forward to contributing to this strong team of directors and working with a company with a great history and bright future.”
Read the Full Press Release
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Curated With A Purpose: Varun Dhawan x Fossil

Fossil has teamed up with Bollywood star Varun Dhawan for an all-new limited-edition watch, a partnership with compassion at its heart. The timepiece is part of Fossil’s Curator Series, a collaborative collection of watches fueled by a creative class of artists and innovation icons.

Fans will recognize Dhawan’s signature red on the watch hands, on his initial at the five-hour marker and his birthdate inscribed on the dial. Each watch is individually numbered and comes in an exclusive case featuring Dhawan’s signature and a personal message to his fans.


“Fossil is an iconic brand that has always celebrated creativity, authenticity and optimism, everything that I swear by when it comes to my style. I am honored to be associated with a brand that is so close to me, to create a watch that truly personifies what I believe in—something new, exciting, and affordably classy. I hope everyone loves it as much as we do.” Varun Dhawan

The watch is more than a style statement for Dhawan. It’s the latest iteration of Fossil’s commitment to community impact: Make Time for Good. Fossil has collaborated with the NGO Magic Bus, a Fossil Foundation partner, to help young people develop the necessary skills to escape poverty. It’s also an organization that Dhawan passionately supports.

A portion of the exclusive Varun Dhawan x Fossil watch sales will be donated to Magic Bus to support their mission of ending the cycle of poverty through education. As a Make Time for Good partner in purpose, Magic Bus is currently helping more than 375,000 children and 100,000 young people in India develop essential life and employability skills.

The limited-edition watch is currently available at Fossil and partner stores across India and at fossil.com.