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Brands In The News: Q2 2019

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PUMA Drops First-Ever Limited Edition Watch Collection

PUMA has teamed up with Fossil Group to redefine their iconic sports brand for the wrist with the launch of its new, limited edition RESET watch collection. Blending inspiration from the rise of footwear, urban street style, and PUMA’s #DOYOU “badass women” movement, this collection introduces 90’s nostalgia to a younger generation of watch enthusiasts by adding a modern line-up of materials and bold colors.

PUMA dropped the RESET collection on May 2, with just 448 watches available per style – a shout out to the brand’s start in 1948. Be the first to shop Puma’s new collection at www.watchstation.com.

Just this past year, PUMA signed on as one of Fossil Group’s latest global license partners for the design, development and distribution of PUMA watches and smartwatches through 2028. If you missed the RESET, have no fear – additional styles from PUMA and Fossil Group will hit the market later this season.



“To reset requires a mindset of reinvention while taking inspiration from the past and present to create a version of oneself.”

— Daniela Molin, General Manager BU Accessories at PUMA.

Three MICHELE Deco Sport High Shine watches in gold, silver and rose gold

Taking A Shine To Style? Look No Further Than MICHELE

Luxury tastemaker MICHELE has certainly left its mark on the modern woman—celebrating her success and what makes her shine inside and out. This season, the brand is turning up the spotlight with the introduction of the Deco Sport High Shine series, a collection that perfectly blends high fashion and high sport.

This go-to accessory of the year is taking the reflective trend to the next level with mirror dials, glistening topaz and Italian metallic leather straps. And to help that MICHELE girl shine bright like a diamond, the watch comes in gold, stainless, rose gold and two-tone designs, exclusive to michele.com.


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The brand formally introduced High Shine to the world at a women’s brunch, hosted in partnership with Dallas-based agency Estate Five, at the popular Americano restaurant. The event included special photo moments, reflective champagne bottles and empowering messages that brought the launch to life as it marked a new watch milestone moment.

The Deco Sport High Shine collection launched on MICHELE.com on 4/15 and will roll-out with wholesale partners later this year.


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Fossil X Crosley: Two American Classics. One Platinum Partnership

When it comes to amplifying style, Fossil hasn’t missed a beat thanks to its new partnership with iconic American brand, Crosley. The duo recently released vintage-inspired accessories that will bring music to your ears and wrists.

A pioneer of the vinyl and record player revival, Crosley launched its first turntable in 1992 and empowered a new generation of music lovers and vinyl enthusiasts. Blending the brands’ mutual passion for retro resurgence and appreciation for the power of music, the collaboration is a seamless addition to Fossil’s Curator Series—a collaborative collection fueled by a creative class of designers.


Taking a new spin on an everyday watch, these limited edition timepieces resemble Crosley’s iconic turntables with grooved details and a spinning-disc second hand. The brand also co-designed a custom record player—complete with Bluetooth speakers—featuring one-of-a-kind novelty graphics. Get your groove on and check out our product in motion!


Learn more about the partnership and the Curator Series here.


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Fossil Blasts To The Past With a New Retrospective Series

What’s “old” is new again!

Fossil used this year’s Baselworld global stage to launch their limited edition Archival Series and first-ever global retrospective: The (R)Evolution of the Fossil Watch. The watch series and retrospective exhibit showcase the brand’s most iconic designs since its 1984 beginning, as well as its rooted-in-vintage history and inspiration.

‘’This exhibit allows us to celebrate our history with our global audience, give them visibility in to what makes Fossil decidedly Fossil, and share a first look at all the exciting things we have in store this year and beyond for the brand,” says Steve Evans, EVP Fossil Group.

To showcase the Archival Series—a limited edition re-release of the most coveted and iconic watch designs from decades past—the retrospective celebrated how Fossil’s nostalgia, innovation and creativity transformed watchmaking. In addition to icons like the collectible tins and logos, the exhibit was filled with vintage items that inspired the brand’s past as well as its technology-focused future.


This exhibit will travel to cities in Europe, Asia and the U.S., and parts of the exhibit will take permanent residence at the brand’s headquarters in Texas in the future.


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