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Fossil Group Announces Latest Smartwatch Portfolio

BERLIN – Sept. 4, 2018 – Fossil Group’s latest smartwatch portfolio will offer more than 250 smartwatch styles from major fashion brands this holiday season. With Wear OS by GoogleTM -powered touchscreen smartwatches launching throughout the fall and holiday season, Fossil Group offers the most distinct, functional and fashionable smartwatches for the style-conscious consumer who desires connectivity, yet resists conformity.

This week at IFA – The Global Innovation Show – Fossil Group demonstrated new touchscreen smartwatches from major fashion brands including Diesel, Emporio Armani, Fossil, Michael Kors, Skagen, and more. With wearables from 14 brands, the company’s hybrid and touchscreen smartwatches meet the personal style of consumers with a variety of dials, cases, colors, metals, straps, branding and features. The company’s fall and holiday collections comprise the largest and most diverse array of wearables in the industry.

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Diesel & DJ/Producer Steve Aoki Join Forces To Introduce Transparency Watch Collection

Diesel challenges the status quo by tapping global superstar – and unconventional trailblazer – Steve Aoki as the ambassador of the brand’s first transparency watch collection. A two-time Grammy-nominated DJ/producer and founder of the trendsetting record label and lifestyle company Dim Mak, Aoki is known for his genre-spanning music collaborations ranging from BTS to Migos, Linkin Park, Louis Tomlinson (One Direction) and more.

“I like to challenge the construct of time. I have to manage, maximize and master my days, and that’s why I connect so well with Diesel watches,” said Aoki.

“I am all about embracing passions and challenging convention, and that’s exactly what Diesel represents. I am thankful the brand is providing me with a platform to further express my personal style and globally represent the brand.”

The new Diesel blue transparency watches are currently available in select stores and at diesel.com/watches. Read more about Aoki and this exciting partnership here.

  • DJ/Producer Steve Aoki Joins Diesel Watch Fall 2018 Campaign
  • Diesel Watch Fall 2018 Campaign Transparency
  • Diesel Watch Fall 2018 Campaign Transparency
  • Diesel Watch Fall 2018 Campaign Transparency
  • Diesel Watch Fall 2018 Campaign Transparency
  • Diesel Watch Fall 2018 Campaign Transparency
Vanja Marsenic profile

Making an Impact: Vanja Marsenic

Committed to helping others in her community and beyond, Vanja Marsenic, EMEA retail operations specialist in Basel, finds opportunities to Make Time For Good by collecting food for hungry families and working to make children’s Christmas wishes come true.

Despite all the organizations she works with, Vanja believes time is relative when it comes to volunteering.

“I have never counted how much time I spend making an impact in my community since it’s not about the hours or the days—you should just do it and find the joy in that,” she says.

Share a success you’ve had when you’ve made time for good.

The first year that we had welcomed kids from a local orphanage, there was a 7-year-old boy who had a very special wish: he wanted a pink sword. When no one had picked his wish from the tree, I called around until I found a wooden, silver and black sword with a shield. I bought kid-proof paint and colored it pink for him. When he received his gift, this little boy had never been so happy.

How did you most recently Make Time For Good?


I collected food for Carton du Coeur, who distributes it to families that don’t have enough money to do their own shopping in regular grocery stores. I also adore the sea, and since Switzerland doesn’t have one, I try to do my part in protecting it by donating funds. This helps organizations like Sea Shepherd and 4Ocean to keep them clean and make it a safe place for whales and other marine life.


How does Fossil Group support you in making time for good?


The Fossil Foundation and Fossil Group work with several organizations that we [Fossil Group employees] can support. For example, painting walls in children’s daycares or picking a wish from our in-house Christmas tree to support kids from local orphanages. It’s an amazing feeling knowing that we can make their wishes come true!


What makes Fossil Group’s culture unique?


Despite the fast growth over the past few years, it still feels like family.


Fossil Brand partners with Mandy Moore for Fall 2018 Campaign

Fossil Announces New Celebrity Cast

Fossil brand is excited to introduce its newest advertising campaign and celebrity cast members. Launching in early August, the campaign will feature all of Fossil’s product categories and include actors Mandy Moore and KJ Apa, rising singer-songwriter Izzy Bizu and New York City artist Darryl Westly.

‘’When deciding who to cast for our upcoming campaign, we kept coming back to the attributes that make up our very DNA: an optimistic attitude, dedication to authenticity and of course, creative spirit,’’ said Steve Evans, EVP of Fossil brand. “At Fossil we believe that what you make time for defines who you are—our cast and campaign embody that brand ethos, and exemplify how intentional time helps achieve both professional and personal happiness.”

Fossil has long explored the importance of time, and how being intentional with how you spend it can positively impact all aspects of your life. This entire cast has a unique relationship with time: whether its taking risks, using time to continuously develop their passions, or recognizing the importance of taking time for meaningful personal connections.

Read more about Fossil’s exciting cast members, product line-up, and the inspiration behind the campaign here.


MANDY MOORE

Moore, a Grammy® and Golden Globe® nominated actress, singer and songwriter, recently launched production on season three of the critically acclaimed NBC show “This Is Us.”

KJ APA

Originally from New Zealand, Apa currently stars as Archie Andrews, an all-American boy trying to balance the ups and downs of high school, in the CW’s hit series “Riverdale,” based on the beloved Archie comics.

IZZY BIZU

London-based singer-songwriter Bizu draws on musical influences from her childhood, such as Ella Fitzgerald and James Brown, to fuel her cross-genre fusion of soul, jazz and pop.

DARRYL WESTLY

New York-based artist and curator Darryl Westly experiments with hyperrealism, architectural elements and visual layering to create disruptive portraits of contemporary western culture.

MANDY MOORE

Moore, a Grammy® and Golden Globe® nominated actress, singer and songwriter, recently launched production on season three of the critically acclaimed NBC show “This Is Us.”

KJ APA

Originally from New Zealand, Apa currently stars as Archie Andrews, an all-American boy trying to balance the ups and downs of high school, in the CW’s hit series “Riverdale,” based on the beloved Archie comics.

IZZY BIZU

London-based singer-songwriter Bizu draws on musical influences from her childhood, such as Ella Fitzgerald and James Brown, to fuel her cross-genre fusion of soul, jazz and pop.

DARRYL WESTLY

New York-based artist and curator Darryl Westly experiments with hyperrealism, architectural elements and visual layering to create disruptive portraits of contemporary western culture.