Fossil Brand partners with Mandy Moore for Fall 2018 Campaign

Fossil Announces New Celebrity Cast

Fossil brand is excited to introduce its newest advertising campaign and celebrity cast members. Launching in early August, the campaign will feature all of Fossil’s product categories and include actors Mandy Moore and KJ Apa, rising singer-songwriter Izzy Bizu and New York City artist Darryl Westly.

‘’When deciding who to cast for our upcoming campaign, we kept coming back to the attributes that make up our very DNA: an optimistic attitude, dedication to authenticity and of course, creative spirit,’’ said Steve Evans, EVP of Fossil brand. “At Fossil we believe that what you make time for defines who you are—our cast and campaign embody that brand ethos, and exemplify how intentional time helps achieve both professional and personal happiness.”

Fossil has long explored the importance of time, and how being intentional with how you spend it can positively impact all aspects of your life. This entire cast has a unique relationship with time: whether its taking risks, using time to continuously develop their passions, or recognizing the importance of taking time for meaningful personal connections.

Read more about Fossil’s exciting cast members, product line-up, and the inspiration behind the campaign here.


MANDY MOORE

Moore, a Grammy® and Golden Globe® nominated actress, singer and songwriter, recently launched production on season three of the critically acclaimed NBC show “This Is Us.”

KJ APA

Originally from New Zealand, Apa currently stars as Archie Andrews, an all-American boy trying to balance the ups and downs of high school, in the CW’s hit series “Riverdale,” based on the beloved Archie comics.

IZZY BIZU

London-based singer-songwriter Bizu draws on musical influences from her childhood, such as Ella Fitzgerald and James Brown, to fuel her cross-genre fusion of soul, jazz and pop.

DARRYL WESTLY

New York-based artist and curator Darryl Westly experiments with hyperrealism, architectural elements and visual layering to create disruptive portraits of contemporary western culture.

MANDY MOORE

Moore, a Grammy® and Golden Globe® nominated actress, singer and songwriter, recently launched production on season three of the critically acclaimed NBC show “This Is Us.”

KJ APA

Originally from New Zealand, Apa currently stars as Archie Andrews, an all-American boy trying to balance the ups and downs of high school, in the CW’s hit series “Riverdale,” based on the beloved Archie comics.

IZZY BIZU

London-based singer-songwriter Bizu draws on musical influences from her childhood, such as Ella Fitzgerald and James Brown, to fuel her cross-genre fusion of soul, jazz and pop.

DARRYL WESTLY

New York-based artist and curator Darryl Westly experiments with hyperrealism, architectural elements and visual layering to create disruptive portraits of contemporary western culture.

BMW partners with Fossil Group for Watches and Smartwatches through 2023

Fossil Group and BMW Group Gear Up For Watch & Smartwatch Partnership

Fossil Group is proud to announce a global licensing agreement with one of the most recognizable car brands in the world: BMW. In collaboration with the iconic global company, Fossil Group will design and manufacture BMW-branded watches and smartwatches through 2023.

“BMW is one of the most iconic brands in the world. We look forward to bringing our watch design expertise and smartwatch capabilities to BMW enthusiasts around the world.”Kosta Kartsotis, Chairman and Chief Executive Officer, Fossil Group

The BMW Group agreement is the first automotive brand license for Fossil Group. New accessories will be introduced in 2019 and sold globally in more than 4,000 BMW retail channels, as well as throughout a variety of key retailers in Fossil Group’s extensive global network.

Read more about the partnership here.


Shawn Mendes joins Emporio Armani Fall-Winter lineup

The New Duet: Emporio Armani & Shawn Mendes

Emporio Armani recently introduced a new generation of touchscreen smartwatches, further expanding the brand’s innovative wearables line — Emporio Armani Connected. Along with the launch of their next generation touchscreen smartwatches, Emporio Armani unveils their fall-winter campaign, featuring renowned singer and songwriter Shawn Mendes. This exciting partnership also now features Mendes as the face of the entire collection!

Emporio Armani Connected’s latest smartwatches feature dynamic styling, the latest evolution of wearable technology and a sleek design that honors the brand’s tradition of precision in watchmaking. The newest functionality includes heart rate tracking, NFC payment technology and GPS distance tracking — keeping customers connected to what matters most to them.

Discover the new smartwatch’s digital technology, striking features and more here.

  • Shop this Emporio Armani Watch ART5006
  • Shop this Emporio Armani Watch ART5007
  • Shop this Emporio Armani Watch ART5008
  • Shop this Emporio Armani Watch ART5009
  • Shop this Emporio Armani Watch ART9005
Alice Nap of Fossil Group Benelux poses at community garden volunteer event

Making an Impact: Alice Nap

Alice Nap believes that the smallest acts of kindness can make a difference.

“It’s the little things like cleaning [someone’s] house or simply going on a walk with someone that can make a positive change,” she says.

When Alice isn’t busy ordering office supplies or creating store procedures in Fossil Group’s Benelux office, she has kept busy organizing 24 volunteer events, resulting in approximately 510 volunteer hours for our Benelux colleagues.

From a cooking competition that raises money for disabled children, to working in the gardens of in-need families throughout her community—Alice has a knack for giving and making time for good.

Alice Nap organizes volunteer opportunities for her colleagues at Fossil Group in Benelux

How did you recently Make Time For Good?


Last November, we organized a Master Chef cooking competition in our office. For three days, employees cooked up their favorite lunch recipes, which we could buy and enjoy that day for €3. Proceeds from each lunch purchased went to Maartenshoeve, an equestrian center that provides horse riding lessons to disabled children. We’re sponsoring a great cause, while having fun and a little friendly competition.


Share a success you’ve had in the past when you’ve made time for good.


Last spring, a small team from the office volunteered to help a local family with their garden. Due to health reasons, they could no longer perform the physical labor that the upkeep required, so we supplied them with some manpower for the day! A few months later, we were pleasantly surprised with a newsletter from the social partner through which we volunteered, highlighting the family’s story. The family was so amazed to see such a large company encouraging their employees to make time for good by volunteering throughout their community. It’s incredible to think that such a simple act from us resulted in such a significant impact in this family’s life.


How does Fossil Group support you in making time for good?


Fossil Group supports me in being a local champion and leading the charge with these volunteer events and efforts. That support allows me the time and opportunity to identify ways in which my Benelux colleagues can all work together to make time for good.


Alice Nap and colleagues help local couple with their garden
Alice Nap supports Fossil Group's Make Time For Good commitments

What makes Fossil Group’s culture unique?


No matter where you are or who you meet from Fossil, there is this unspoken, inherent connection. The best way that I can describe it is like reconnecting with a family member that you haven’t seen in a while.


How can others get involved in your efforts?


Surprisingly enough, it can be quite difficult to identify new volunteer opportunities. I encourage all of my colleagues to get involved – to not hesitate in letting me know when they see a unique volunteer opportunity, so we can come up with a plan on how to support the cause closest to their hearts!